In today's hot Current News, Microsoft has expanded its ad competition with Apple to encompass music support. The ad specifically targets the iTunes Store, and relies on a financial speaker named Wes Moss to criticize the value of buying tracks outright instead of subscribing to a service like the Zune Pass. At 120GB, claims Moss, the full-sized version of the iPod classic would cost roughly $30,000 to fill when using the iTunes Store.

The Zune Pass, by contrast, costs $15 a month, and lets users download an unlimited number of tracks. The ad does not mention however that subscribers can only permanently keep 10 tracks a month, and that any track not chosen to keep is lost should a person unsubscribe. The latter music can also be synced only to Zune players.

Microsoft's Laptop Hunter ads (one, two, three, and four) must be doing quite well, because what Microsoft started off as a price attack on Macs seems to have transcended over to the online music store business. Sure, Microsoft doesn't refer to it as the Apple Tax this time around, but the company still makes a point to use price as the main factor on its Zune Pass (Flash required) website.


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Sammy Feliciano